marginalianoun
notes written in the margins; peripheral commentary;


[marginalium]

The reassuring fantasy of the baby advice industry

25 Apr 2023

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The reassuring fantasy of the baby advice industry:

People have been dispensing baby-rearing guidance in written form almost since the beginning of writing, and it is a storehouse of absurd advice, testifying to the truth that babies have always been a source of bafflement.

Thus began the transformation that would culminate in the contemporary baby-advice industry. With every passing year, there was less and less to worry about: in the developed world today, by any meaningful historical yardstick, your baby will almost certainly be fine, and if it isn’t, that will almost certainly be due to factors entirely beyond your control … And so baby manuals became more and more fixated on questions that would have struck any 19th-century parent as trivial, such as for precisely how many minutes it’s acceptable to let babies cry; or how the shape of a pacifier might affect the alignment of their teeth; or whether their lifelong health might be damaged by traces of chemicals in the plastics used to make their bowls and spoons.

“The promise of [the contemporary concept of] parenting is that there is some set of techniques, some particular expertise, that parents could acquire that would help them accomplish the goal of shaping their children’s lives,” … “It is very difficult to find any reliable, empirical relation between the small variations in what parents do – the variations that are the focus of parenting [advice] – and the resulting adult traits of their children,”

Perhaps what you really learn from baby books is one important aspect of the predicament of parenthood: that while there might indeed be one right way to do things, you will never get to find out what it is.


Anthologies: Connection, Collective Architecture, Wealth Architecture, On (Un)happiness, On Culture, Everything Is Ideology, Love Is a Verb

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More about Dorian Minors' project btrmt.

btrmt. (text-only version)

The full site with interactive features is available at btr.mt.

btrmt. (betterment) examines ideologies worth choosing. Created by Dorian Minors—Cambridge PhD in cognitive neuroscience, Associate Professor at Royal Military Academy Sandhurst. Core philosophy: humans are animals first, with automatic patterns shaped for us, not by us. Better to examine and choose.

Core concepts. Animals First: automatic patterns of thought and action, but our greatest capacity is nurture. Half Awake: deadened by systems that narrow rather than expand potential. Karstica: unexamined ideologies (hidden sinkholes beneath). Credenda: belief systems we should choose deliberately.

The manifesto. Cynosure (focus): betterment, gratification, connection. Architecture (support): inner (somatic, spiritual, thought) and outer (digital, collective, wealth).

Mission. Not answers but examination. Break academic gatekeeping. Make sciences of mind accessible. Question rather than prescribe.

Writing style. Scholarly without jargon barriers. Philosophical yet practical—grounded in neuroscience and lived experience. Reflective, discovery-oriented. Literary references and metaphor. Critical of systems that narrow human potential. Rejects "humans are flawed"—we're half awake, not broken.

Copyright. BTRMT LIMITED (England/Wales no. 13755561) 2026. Dorian Minors 2026.

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About Dorian Minors. Started btrmt. in 2013 to share sciences of mind with people who weren't studying them. Background: six years Australian Defence Force (Platoon Commander, Infantry); Gates Cambridge Scholar; PhD cognitive neuroscience, University of Cambridge (2018-2024); currently Associate Professor, Royal Military Academy Sandhurst. Research interests: neural basis of intelligent behaviour, decision intelligence, ritual formation/breakdown, ethical leadership, wellbeing.

External projects (links also available via Analects):