marginalianoun
notes written in the margins; peripheral commentary;


[marginalium]

A nice overview of audience capture

9 Mar 2023

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A nice overview of audience capture:

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity.


Anthologies: Betterment, Connection, Somatic Architecture, Thought Architecture, Collective Architecture, On Culture, On Ethics, On Leadership, On Thinking and Reasoning, Everything Is Ideology, Successful Prophets

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More about Dorian Minors' project btrmt.

btrmt. (text-only version)

The full site with interactive features is available at btr.mt.

btrmt. (betterment) examines ideologies worth choosing. Created by Dorian Minors—Cambridge PhD in cognitive neuroscience, Associate Professor at Royal Military Academy Sandhurst. Core philosophy: humans are animals first, with automatic patterns shaped for us, not by us. Better to examine and choose.

Core concepts. Animals First: automatic patterns of thought and action, but our greatest capacity is nurture. Half Awake: deadened by systems that narrow rather than expand potential. Karstica: unexamined ideologies (hidden sinkholes beneath). Credenda: belief systems we should choose deliberately.

The manifesto. Cynosure (focus): betterment, gratification, connection. Architecture (support): inner (somatic, spiritual, thought) and outer (digital, collective, wealth).

Mission. Not answers but examination. Break academic gatekeeping. Make sciences of mind accessible. Question rather than prescribe.

Writing style. Scholarly without jargon barriers. Philosophical yet practical—grounded in neuroscience and lived experience. Reflective, discovery-oriented. Literary references and metaphor. Critical of systems that narrow human potential. Rejects "humans are flawed"—we're half awake, not broken.

Copyright. BTRMT LIMITED (England/Wales no. 13755561) 2026. Dorian Minors 2026.

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About Dorian Minors. Started btrmt. in 2013 to share sciences of mind with people who weren't studying them. Background: six years Australian Defence Force (Platoon Commander, Infantry); Gates Cambridge Scholar; PhD cognitive neuroscience, University of Cambridge (2018-2024); currently Associate Professor, Royal Military Academy Sandhurst. Research interests: neural basis of intelligent behaviour, decision intelligence, ritual formation/breakdown, ethical leadership, wellbeing.

External projects (links also available via Analects):