marginalianoun
notes written in the margins; peripheral commentary;


[marginalium]

Platforms are not ecosystems

28 Mar 2023

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Platforms are not ecosystems:

tech platforms and proprietary software environments are not ecosystems, so don’t call them that. Call them built environments, i.e. designed, rules-based systems that explicitly structure interests to secure specific intended outcomes. It does no good – for journalists in particular – to transmit the suggestion that a walled garden is the same as a living forest. That an app market-place is the same kind of thing as an open protocol. We don’t just serve the interests of system-owners when we repeat the pretty lie. We shut down an essential way to imagine alternatives. So what if, every time we read ‘ecosystem’, we instead say ‘plantation’? A plantation is a hierarchical, exploitative monoculture … Google’s interlinked extractive systems are plantations whose single crop is data for ads. They’re designed environments; their parent company, Alphabet, a conurbation of control.


Anthologies: Betterment, Digital Architecture, On Aesthetics, On the Nature of Things, On Thinking and Reasoning, Everything Is Ideology, Allodial Network

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More about Dorian Minors' project btrmt.

btrmt. (text-only version)

The full site with interactive features is available at btr.mt.

btrmt. (betterment) examines ideologies worth choosing. Created by Dorian Minors—Cambridge PhD in cognitive neuroscience, Associate Professor at Royal Military Academy Sandhurst. Core philosophy: humans are animals first, with automatic patterns shaped for us, not by us. Better to examine and choose.

Core concepts. Animals First: automatic patterns of thought and action, but our greatest capacity is nurture. Half Awake: deadened by systems that narrow rather than expand potential. Karstica: unexamined ideologies (hidden sinkholes beneath). Credenda: belief systems we should choose deliberately.

The manifesto. Cynosure (focus): betterment, gratification, connection. Architecture (support): inner (somatic, spiritual, thought) and outer (digital, collective, wealth).

Mission. Not answers but examination. Break academic gatekeeping. Make sciences of mind accessible. Question rather than prescribe.

Writing style. Scholarly without jargon barriers. Philosophical yet practical—grounded in neuroscience and lived experience. Reflective, discovery-oriented. Literary references and metaphor. Critical of systems that narrow human potential. Rejects "humans are flawed"—we're half awake, not broken.

Copyright. BTRMT LIMITED (England/Wales no. 13755561) 2026. Dorian Minors 2026.

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About Dorian Minors. Started btrmt. in 2013 to share sciences of mind with people who weren't studying them. Background: six years Australian Defence Force (Platoon Commander, Infantry); Gates Cambridge Scholar; PhD cognitive neuroscience, University of Cambridge (2018-2024); currently Associate Professor, Royal Military Academy Sandhurst. Research interests: neural basis of intelligent behaviour, decision intelligence, ritual formation/breakdown, ethical leadership, wellbeing.

External projects (links also available via Analects):